1. Scope and controller
This Platform Privacy Policy covers the programmatic advertising exchange operated by Tekne Exchange (the “Platform”). It explains what information passes through the Platform when our partners buy and sell advertising inventory, how it is used and with whom it is shared. It does not cover visits to teknexchange.com or emails you send us; those are described in our Privacy Policy.
You never interact with the Platform directly. It receives information from the app or channel you are watching, through the partner that monetises it, and uses that information to decide which advertiser will show you an ad. None of it includes your name, email address or other details that directly identify you. It does include technical identifiers that privacy law may treat as personal data.
2. How the Platform works
The Platform is an exchange. Supply partners (publishers, apps and supply-side platforms) send a bid request for each ad opportunity; demand partners (advertisers, agencies and demand-side platforms) answer with a bid; the winning ad is served by the partner’s own player. Requests and responses travel server-to-server. Tekne Exchange does not place code, SDKs, pixels or cookies on your device and does not operate a website or app that you visit.
We operate the Platform on infrastructure provided by a third-party exchange infrastructure provider, which processes bidstream data on our behalf to run the auctions, reporting and quality controls.
At the date of this policy the Platform handles Connected TV (CTV) inventory served to devices in the United States. We will update this policy before substantially expanding the formats or regions we operate in, or our data practices.
3. Information we process
The information that passes through the Platform falls into these categories. Supply partners collect it from the device and the app; the Platform forwards it to the demand partners eligible for the opportunity.
- IP address.
- Device and advertising identifiers, such as the advertising identifier provided by the device.
- Device and technical information, such as device type, make, model, operating system, language and connection type.
- Approximate location derived from the IP address, such as country, region or metropolitan area.
- App, publisher and inventory information, such as the app or channel, the publisher and the characteristics of the ad slot.
- Auction and impression information, such as auction and impression identifiers, bids, prices and advertiser or creative details.
- Applicable privacy and consent signals transmitted with the request.
The Platform does not receive names, email addresses, phone numbers, account identifiers or cookie identifiers.
4. How we use it
- Operating auctions and ad delivery: forwarding the request to eligible demand partners so they can decide whether and how much to bid, and serving the winning ad.
- Reporting and billing: counting delivered ads, confirming prices and settling accounts with partners.
- Fraud and invalid-traffic detection: identifying bots, spoofed devices and other invalid traffic so it is not offered to buyers.
- Security and troubleshooting: keeping the Platform available and secure and diagnosing integration problems.
- Compliance with applicable legal obligations, including honouring privacy and consent signals.
Eligibility and targeting on the Platform depend on inventory and device attributes, not on who you are. Where the GDPR applies, we rely on our legitimate interest in operating a secure and accountable advertising exchange, on consent collected by the supply partner and transmitted to us where applicable, and on our legal obligations. The Platform does not make decisions that produce legal or similarly significant effects on you.
5. Privacy and consent signals
The Platform receives and honours applicable privacy and consent signals transmitted by our partners through the bidstream and passes those signals to participating partners as appropriate. Those signals are collected by the app or device you use and travel with each request.
6. Children
The Platform is not intended for child-directed inventory, and Tekne Exchange does not knowingly process information about children under 13. Where applicable child-directed or COPPA signals are received, they are honoured and communicated to participating partners as appropriate. If you believe a child-directed app is being traded through the Platform, contact us and we will investigate.
7. Identifiers, cookies and profiling
The Platform does not set cookies, does not run cookie or identifier synchronisation, and does not match identifiers across partners or devices. Tekne Exchange does not build profiles, audiences or segments about you; identifiers are used to run and measure each transaction and to detect invalid traffic.
8. Retention
We retain information only for as long as reasonably necessary for operational, reporting, security, legal and contractual purposes. Where information is no longer required, it is deleted or anonymised as appropriate.
9. Who receives the information
Information is shared with the parties needed to run each transaction and operate the Platform:
- Supply partners, who originate the request and are independently responsible for their own processing.
- Demand partners, who receive the request in order to bid and are independently responsible for how they use it.
- Exchange and infrastructure providers, who process bidstream data on our behalf.
- Fraud and quality providers, who score traffic for invalid activity.
- Other service providers necessary to operate the Platform.
We may also disclose information where required by law or to protect our legal rights. We do not sell bidstream data to data brokers. Partners are bound to use the information for the transaction and to honour the privacy signals it carries.
10. Where information is processed
Our service providers may process information in the United States and other jurisdictions, subject to applicable safeguards where required.
11. Your choices
Because Tekne Exchange never interacts with your device, the most effective controls are the ones built into it:
- Connected TV platforms let you reset your advertising identifier or limit ad tracking in the privacy or advertising section of the device settings.
- The app or service you watch may offer its own privacy settings and explain how it shares information with advertising partners.
- If you live in a US state with a privacy law, you can opt out of the sale or sharing of your information through the mechanisms offered by the app or device. The resulting signal travels with each request and is forwarded by the Platform.
12. Your rights
Depending on where you live, you may have the right to access, correct, delete or receive a copy of personal data about you, to restrict or object to its processing, to withdraw consent, to opt out of the sale or sharing of your information, and not to be discriminated against for exercising these rights. To act on a request we may need the advertising identifier of your device and, where possible, the app and approximate date involved, and we may forward the request to the partners involved in the transaction. We will answer within the period the applicable law allows.
Write to info@teknexchange.com. Where applicable, you may also lodge a complaint with the competent supervisory authority in your country.
13. Security
Tekne Exchange applies proportionate technical and organisational measures designed to protect the information processed through the Platform against unauthorised access, alteration, loss or disclosure. No system can guarantee absolute security. If we become aware of an incident affecting personal data, we will act as the law requires.
14. Changes to this policy
We will update this policy when the Platform’s formats, regions, partners or data practices change, and will publish the current version and date on this page. Material changes will be reflected here before they take effect.